BLACK DOG
SALVAGE IN ROANOKE, VIRGINIA
By Amanda Cockrell
By Amanda Cockrell
Like the Route 66 of my childhood, I love Route 11 for its mythic
quality, an attribute that its successor, I-81, lacks entirely. It’s not
just a matter of scenery, or the occasional cow in the road. Route 11
goes where the people are — it goes through cities, not around them. You
won’t generally find upscale places to eat or shop along its path, but
you will find a pawn shop and a gas station with a jackleg mechanic on a
Saturday afternoon. If you want to see a city’s back porch, take Route
11.
Route 11 comes into Roanoke from the north as Williamson Road. There you
will find both those things as well as places to get a used car, really
good Mexican pastry, a tattoo, and a lot more. Then it bends through
Downtown, where it is pretty spiffy for a few blocks, heads up Salem
Avenue, unspiffs, turns left at the multicolored fence (a local
directional landmark) onto 13th Street and heads toward the Memorial
Bridge. And just before the bridge, there it is... the place of my
dreams, Black Dog Salvage. Black Dog itself is pretty upscale these
days, having recently transformed its building into the Memorial Bridge
Marketplace, with a new paint job and a jazzy sign. But its heart is
still pure. You can still roam among rows of old doors; stacks of
claw-foot bathtubs; disembodied mantels propped drunkenly against the
walls; ornamental radiators, scabrous and paint-curling but full of
potential; wrought iron fencing; a Tara-like collection of columns (any
Southern house needs one of those, I’m going to put mine in the dining
room); leaded glass windows, concrete bird baths, and cast iron lawn
dogs.
It’s like a distillation of Route 11 itself: decaying architecture,
potential artsiness, folk chic, surrounded by the fence from someone’s
family graveyard. It even has a real black dog, snoozing in the parking
lot. Black Dog had its origins in the demolition of a historic Roanoke
house at 21 Highland Avenue. Mike Whiteside met business partner Robert
Kulp when they got together over lunch to talk about building Whiteside
a garage. The conversation slid into Whiteside’s notions about starting
an architectural salvage business, and Kulp mentioned the Highland
Avenue house. They made a deal with the demolition company, and removed
the entire interior and much of the exterior, including the columns and
granite foundation stone. The resulting resale grew into Black Dog
Salvage, named for Whiteside’s black lab Molly. Whiteside and Kulp have
tried, as Whiteside puts it, “to educate the city” about saving historic
architecture, even in pieces. He hates to see old houses torn down but,
“When they’re going to hit the ground anyway, we want to get in ahead of
the ball.”
Begun in a lot on Franklin Road a convenient half mile from the Highland
house, the business moved in April 2003 to the Memorial Bridge site,
into a crumbling neighborhood eyesore which Whiteside and Kulp
renovated. They plan to fill half the sprawling warehouse with “an
eclectic interior design mall.” Among the project’s future tenants are a
faux painter, a photographer, artists, antique dealers, a tile merchant,
and interior designer.
Architectural salvage is hot. On a spring Saturday, a truck from a firm
in New York was parked in Black Dog’s yard, buying wholesale for their
New York City showroom. Black Dog sells to decorators local and
otherwise, and individual shoppers who come to browse among the salvage
and eccentric mix of antiques which dot the warehouse: a primordial
television with a round screen, a row of jewel-toned soda siphons in
yellow and purple and green, a hatbox with a shirred silk hat labeled
Miller & Rhoads. Ten years ago, says Whiteside, architectural salvage
wasn’t “mainstream.” Now it’s chic, one of the fastest growing sections
on eBay, where Black Dog also sells its stuff. Black Dog is a
destination stop for shoppers from Charlotte, Washington, Beckley,
Greensboro, and Richmond, who come to stare through disembodied windows
and think about what a large iron crocodile would look like in the day
lily bed.
Whiteside and Kulp buy their goods locally, getting ahead of the
wrecking ball, and from importers whose stock comes from China, India,
England, Argentina, and anywhere else. Right now, says Whiteside, “I’m
talking to a guy in Ireland about a Victorian train station.”
Molly, the eponymous canine matriarch, is in residence most days, happy
to greet customers and cadge dog biscuits, providing a certain
historical nostalgia for the days when every grocery store had its
resident cat asleep in the oranges. There’s something about Black Dog
Salvage that sums up Route 11: a respect for history even when its paint
is peeling; an inborn resistance to change, eccentrically coupled with a
willingness to see art in oddity.
And you know you need a piece of a Victorian train station.
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