Social media is a pink sizzling matter lately. However folks fear concerning the ROI of all that chatter. How can you make sure that social networking really will increase gross sales?
Mark Elliott of Enterprise Accelerator Companions Inc. is one one that’s efficiently included social media into his gross sales funnel. In a Communitech seminar this week, he shared that social media has allowed him to not too long ago:
• shut three B2B offers review of clickfunnels
• appeal to $150,000 price of potential alternatives into his gross sales funnel
• ebook 50+ conferences
• have 25% of visits to his web site originate by way of social media connections.
Mark notes that the frequent thread in all of those enterprise outcomes is that their first contact level was social media. Clearly, social media is a really highly effective gross sales device in Mark’s consulting apply – and it may be in your small enterprise as effectively.
I’ve mixed insights from Mark’s presentation with quite a lot of different finest practices to create my very own Prime Ten methods to extend gross sales utilizing Linked In and Twitter.
1. Begin with the fitting perspective and values.
• Use social media to construct connections, conversations, and relationships. Count on gross sales to occur later within the course of. Mark describes the way it’s a complete completely different gross sales dialog while you already know you each love hockey earlier than you even sit down to speak enterprise! On-line conversations and tweets let new folks get to turn out to be acquainted with you lengthy earlier than you really meet them.
• All the time look so as to add worth and provides earlier than you get. This goes with out saying. Severely keep away from utilizing social media to pitch your services or products or you’ll turn out to be the particular person everybody needs to keep away from.
2. Solidify your profiles on Linked In, Fb, and Twitter.
• Be sure each profile is full with a latest picture and up-to-date, correct details about you and your organization.
• Replace your profile regularly by posting SlideShare shows, a feed of your newest tweets, weblog posts, studying record, and your upcoming occasions and talking engagements.